and attention to detail have been the hallmarks of my creative
career from the very beginning.
I began my photographic career as a motorsports photojournalist,
and immediately began to experiment with new and different techniques
to add more excitement to the already interesting action photography.
I perfected many strobe effects for action location photography,
which led to several awards. After a time, I decided to move upwards into advertising work.
I created a large portable lightbox (up to 60' long) specifically to photograph
cars, trucks, and motorcycles with "studio" light
on location. I was one of the first photographers ever to do this, and it led to
many years of assignments throughout the United States.
In the early '90's, I was exposed to the first hi-end digital
imaging, and I immediately saw the potential for improving photos
( retouch ), and even more interesting, creating scenes that
could not be done in camera as a single photo. This changed
my life forever. I spent the next 6 months training myself to
do digital imaging. I learned to "see" digitally -
to instantly visualize how the elements should be shot, and
how they would fit together to create seamless, perfectly "real"
As I perfected my techniques, I also spent time traveling all
across the country, shooting various scenic and graphic backgrounds
and elements for digital compositing. Currently I have a library
of several hundred images, all shot 4X5 and scanned at very
hi-res, for use in my imaging.
I have produced more than 750 hi-res automotive digital
composites, and have retouched several thousand other photos,
including people and product.
In 1997, I supervised and was selected as one of four distinguished
judges for one of the first ever digital photo contests, sponsored
by Nissan, which ultimately led to purchasing my first digital
The current crop of professional digital cameras have equaled and surpassed film in terms of range of exposure and depth of detail, and they have even equaled the overall "feel" of film. With my vast experience both photographically and digitally, I am able to create superb quality photo-realistic images for my clients of almost anything that can be visualized.
In the early 2000's, I branched out into consulting work for both brick & mortar and internet businesses, producing photography, advertising & marketing campaigns, brand development, and internet marketing. To do all of this, I was now hiring other photographers and digital artists, and I found no one who was both a top photographer and top digital artist like myself. After spending a great deal of time educating one or the other, I found myself becoming an instructor of both.
In addition to my commercial work, I have been teaching Photoshop and photography at college level, in workshops, and with private instruction since 2007. I have also written a comprehensive textbook for my courses which contains a companion DVD with more than 5 hours of video tutorials.
Experience DOES count! In today's economic environment, whether producing images, improving imagery in post production, or training new photographers and artists, my wealth of experience allows me to quickly adapt to the needs of the moment while always delivering the highest possible quality.