Innovation and attention to detail have been the hallmarks of my creative career from the very beginning.

I began my photographic career as a motorsports photojournalist, and immediately began to experiment with new and different techniques to add more excitement to the already interesting action photography. I perfected many strobe effects for action location photography, which led to several awards. After a time, I decided to move upwards into advertising work. I created a large portable lightbox (up to 60' long) specifically to photograph cars, trucks, and motorcycles with "studio" light on location. I was one of the first photographers ever to do this, and it led to many years of assignments throughout the United States.

In the early '90's, I was exposed to the first hi-end digital imaging, and I immediately saw the potential for improving photos ( retouch ), and even more interesting, creating scenes that could not be done in camera as a single photo. This changed my life forever. I spent the next 6 months training myself to do digital imaging. I learned to "see" digitally - to instantly visualize how the elements should be shot, and how they would fit together to create seamless, perfectly "real" digital composites.

As I perfected my techniques, I also spent time traveling all across the country, shooting various scenic and graphic backgrounds and elements for digital compositing. Currently I have a library of several hundred images, all shot 4X5 and scanned at very hi-res, for use in my imaging.
I have produced more than 750 hi-res automotive digital composites, and have retouched several thousand other photos, including people and product.

In 1997, I supervised and was selected as one of four distinguished judges for one of the first ever digital photo contests, sponsored by Nissan, which ultimately led to purchasing my first digital camera.

The current crop of professional digital cameras have equaled and surpassed film in terms of range of exposure and depth of detail, and they have even equaled the overall "feel" of film. With my vast experience both photographically and digitally, I am able to create superb quality photo-realistic images for my clients of almost anything that can be visualized.

In the early 2000's, I branched out into consulting work for both brick & mortar and internet businesses, producing photography, advertising & marketing campaigns, brand development, and internet marketing. To do all of this, I was now hiring other photographers and digital artists, and I found no one who was both a top photographer and top digital artist like myself. After spending a great deal of time educating one or the other, I found myself becoming an instructor of both.

In addition to my commercial work, I have been teaching Photoshop and photography at college level, in workshops, and with private instruction since 2007. I have also written a comprehensive textbook for my courses which contains a companion DVD with more than 5 hours of video tutorials.

Experience DOES count! In today's economic environment, whether producing images, improving imagery in post production, or training new photographers and artists, my wealth of experience allows me to quickly adapt to the needs of the moment while always delivering the highest possible quality.